This is not your typical Easter-themed scavenger hunt. And that is why we love it. Our friends at Sago Sago, the Toronto-based company that creates children’s apps, has launched its first-ever city-wide game of hide-and-seek.

Who’s hiding? It’s Jack, Sago Mini’s cuddly blue plush toy rabbit. Every day this week (excluding Good Friday and Easter Sunday), Jack will be hiding somewhere in Toronto. And you need to find him.

Just follow @SagoSagoToys on Instagram, Twitter and Facebook for clues on Jack’s whereabouts. If you’re the first to find him, he’s yours! Be sure to share a photo with Jack in TOw using the hashtag #findjackto.

And if someone beat you to him, chances are you may still find some great runner-up prizes.

Here’s more info on this fun treasure hunt.

Haven’t met Jack and his friends yet? Here are some of our favourite apps by Sago Mini and how you can meet with the creators and test some of their latest projects at Sago Sago Play Date. PS – you can also find and purchase your own Jack along with his friends online.